Role: MarTech Lead
Location: Remote, Canada
Required:
Tag & Data Layer Architecture
• Design and maintain the data layer contract across web/app properties in partnership with engineering
• Own GTM container structure: tags, triggers, variables, workspace governance, and version control/publishing discipline
• Ensure GA4 event architecture aligns with business definitions (conversions, custom dimensions/metrics)
GA4 → BigQuery Pipeline
• Manage the GA4 BigQuery export (linking, schema understanding, sampling/threshold considerations)
• Write and maintain SQL to model raw GA4 event data into analysis-ready tables/views
• Partner with data/analytics team on downstream reporting, dashboards, and attribution models
• Troubleshoot data discrepancies between GTM/GA4 client-side events and BigQuery server-side records
Iterable / Lifecycle Marketing Integration
• Own the technical integration between web/app event data and Iterable (via API, webhook, or CDP-style data feeds)
• Ensure event and user-property data captured via GTM/data layer is structured to support Iterable segmentation, triggered journeys, and personalization
• Maintain data hygiene for identity resolution (matching anonymous web activity to known Iterable profiles)
Cross-functional Partnership
• Serve as the technical point