Fintech Content Writer & LinkedIn Manager
About the Role
Delegate.co is looking for a Fintech Content Writer & LinkedIn Manager to help build the online presence and thought leadership of a fintech executive.
This is not a traditional content-writing role. We're looking for someone who can research deeply, identify what matters, write with a strong point of view, and understand how to build an influential LinkedIn presence.
You'll be researching developments across fintech, banking, payments, financial services, crypto, stablecoins, startups, AI, and related industries, then turning those insights into compelling LinkedIn content.
You'll also help manage the executive's content calendar, develop recurring content themes, write thought leadership pieces, identify relevant conversations to join, and use performance data to continuously improve the content strategy.
AI will be an important part of the workflow. We expect you to use tools like ChatGPT extensively for research, ideation, drafting, editing, summarization, and repurposing—but strong editorial judgment is essential. You should know when AI-generated information is inaccurate, generic, misleading, or simply not worth publishing.
What You'll Do
- Own the day-to-day LinkedIn content calendar and publishing cadence
- Research fintech, banking, payments, crypto, stablecoins, startups, AI, and financial services
- Identify timely news, trends, debates, data, and industry conversations worth turning into content
- Write original LinkedIn posts with useful insights and a distinctive point of view
- Write longer-form LinkedIn articles and thought leadership pieces
- Draft thoughtful reposts and commentary on relevant industry content
- Identify meaningful conversations and draft substantive LinkedIn comments
- Learn and consistently replicate the executive's voice, opinions, experiences, and communication style
- Develop recurring content themes and formats that strengthen the executive's personal brand
- Use AI and online research tools to accelerate content production
- Fact-check statistics, claims, companies, and industry developments before publication
- Distinguish meaningful industry developments from hype, PR, and low-value news
- Monitor impressions, engagement, follower growth, and performance by topic and format
- Use analytics to improve content topics, hooks, formats, and timing
- Maintain a pipeline of content ideas so content production isn't dependent on breaking news or constant direction
- Repurpose strong ideas into different content formats
- Support additional fintech, finance, crypto, startup, and research-driven writing projects
What We're Looking For
- Excellent written English and the ability to write naturally for a primarily U.S. professional audience
- Strong research skills and genuine intellectual curiosity
- Ability to understand complicated or technical subjects and explain them clearly
- Strong instincts for what makes people stop, read, comment, and share on LinkedIn
- Familiarity with fintech, financial services, banking, payments, crypto, startups, investing, or related industries
- Strong editorial judgment and a high standard for factual accuracy
- Comfortable using AI extensively while knowing when AI output needs to be challenged, verified, or rewritten
- Ability to separate meaningful industry developments from hype and PR
- Comfortable writing in another person's voice
- Highly self-directed and proactive
- Detail-oriented and comfortable working in a fast-moving environment
- Open to direct editorial feedback and able to quickly incorporate feedback into future work
- Familiarity with U.S. business culture and the U.S. fintech/startup ecosystem is strongly preferred
Strong Plus If You Have
- Experience writing about fintech, banking, payments, accounting, crypto, or financial services startups
- Experience ghostwriting for founders, executives, investors, or thought leaders
- Experience growing a LinkedIn account or professional social media presence
- Experience with a financial publication, fintech company, content agency, or B2B technology company
- Knowledge of SEO, GEO/AEO, content distribution, or digital marketing
- Professional experience using ChatGPT or other AI tools in a content workflow
- Experience using analytics to guide content strategy
What Success Looks Like
Success in this role isn't simply about publishing a certain number of posts.
We're looking for someone who can help build a consistent, credible, and increasingly influential LinkedIn presence.
You'll be successful if you can:
- Consistently produce high-quality content with minimal direction
- Identify strong content opportunities independently
- Increase LinkedIn impressions, engagement, followers, and relevant audience reach
- Grow engagement from people in fintech, financial services, technology, investing, and related industries
- Produce original, well-researched, accurate, and credible content
- Develop an authentic and recognizable executive voice
- Use performance data to continuously improve the content strategy
- Take increasing ownership of the content operation
The long-term goal is to build an audience that actively recognizes, follows, and engages with the executive's perspective—and to create a scalable content engine for additional finance and fintech projects.
Pay: Php500.00 - Php620.00 per hour
Expected hours: No more than 40.0 per week
Benefits:
- Work from home
Experience:
- Content Writing: 3 years (Required)
- LinkedIn Marketing: 3 years (Required)
- Fintech or any related industry: 1 year (Required)
Language:
- English (Required)
Work Location: Remote