Software Developer – Salesforce MCAE (Pardot) & Email Deliverability
Experience: 4.5+ Years
Location: Bangalore, Pune, Hyderabad, Chennai, Gurgaon
Work Mode: Hybrid – 3 days from office
Payroll: Haparz
Role Overview
We are looking for an experienced Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) professional with strong expertise in email deliverability, campaign execution, audience activation, and platform readiness.
The role will focus on assessing and optimizing MCAE environments, ensuring reliable email delivery, maintaining sender reputation, supporting campaign operations, and integrating Pardot with CRM and broader Salesforce platforms.
Key Responsibilities
- Assess existing MCAE/Pardot configuration, marketing assets, automation rules, and campaign processes.
- Configure and validate email-sending setup, sender profiles, authentication, and business-unit readiness.
- Implement and support SPF, DKIM, DMARC, domain authentication, and other email deliverability practices.
- Plan and execute IP/domain warm-up activities based on sending volumes and engagement patterns.
- Establish processes for managing bounces, unsubscribes, spam complaints, suppression lists, and email preferences.
- Support campaign setup, testing, scheduling, segmentation, and audience activation.
- Monitor email deliverability KPIs including bounce rate, complaint rate, open/click engagement, domain reputation, and inbox placement.
- Troubleshoot delivery and reputation issues and recommend corrective actions.
- Work with Salesforce CRM teams to support Pardot/MCAE and CRM integration and data synchronization.
- Support audience/data activation using Salesforce Data 360 where required.
- Review campaign readiness and identify operational or configuration gaps.
- Provide documentation, operational recommendations, and knowledge transfer to internal teams.
- Collaborate with Salesforce administrators, developers, marketing teams, and business stakeholders in an Agile environment.
Candidate Profile
- 4.5+ years of experience in Salesforce Marketing Cloud Account Engagement / Pardot or related Salesforce marketing technology.
- Strong hands-on experience in MCAE/Pardot campaign execution and email deliverability.
- Good understanding of email authentication protocols such as SPF, DKIM, and DMARC.
- Experience with IP/domain warm-up, sender reputation, bounce management, suppression, and spam complaints.
- Experience with Pardot automation, segmentation, lists, forms, landing pages, and email campaigns.
- Understanding of Pardot/MCAE integration with Salesforce CRM.
- Exposure to Salesforce Data 360 is an advantage.
- Strong analytical and troubleshooting skills around email delivery and engagement metrics.
- Ability to work with cross-functional teams and provide technical recommendations.
Work Location: Hybrid remote in Bangalore City, Bengaluru, Karnataka