Summary
Hi, we are a small, owner-run digital marketing agency in New Jersey. We do local SEO, custom WordPress/Elementor websites, and PPC exclusively for home service contractors: electricians, builders, roofers, carpenters, and remodelers. Small roster, high client retention, and we care a lot about the quality of what we ship.
Our Role
We are looking for the right full-time / part-time team member to be the execution lead for our SEO clients. Every month I build a strategy map and task list for each client. You carry it out on that client's scheduled days, with care.
The goal is to rank our clients in local search results, the Google Map Pack, and AI Overviews so their phones ring and their forms fill up. Traffic matters, but leads are the KPI.
What You Will Do:
- Build new pages (service pages, town/service-area pages, blogs) and optimize existing ones in Elementor
- Write copy that sounds like a real local contractor, not a Wikipedia article
- Technical SEO fixes, schema implementation, and internal linking
- Submit and confirm indexing of all published work in Google Search Console
- Monitor rankings and performance in GSC, Semrush, and BrightLocal
- Log all completed work and changes daily in our dashboard changelog
- Pull the data I need for monthly client reports
- Flag anything that needs my input: client photos, backlink opportunities (with your reasoning), citation orders, or anything the client needs to do
This part matters most to us. I set the strategy, but I need someone who sees what else needs doing. If you finish a client's list early, you should already know where to look: pages slipping in GSC, weak internal linking, missing schema, indexing issues, thin or outdated pages, layout problems on mobile. You're not rewriting the strategy, but you should never be sitting idle wondering what's next. Fix what's in scope, log it, and flag what isn't.
Must Haves:
- Excellent written English. Our clients are US contractors, and the copy has to read naturally to American homeowners.
- Daily, hands-on Claude experience. AI is a partial speed ramp in our process, not a replacement for your judgment. You should know how to prompt well and how to catch what it gets wrong. As even with Claude, you will still be spending a lot of time revising copy, and troubleshooting. Claude Code experience is a big plus.
- Strong Semrush skills: keyword research, position tracking, site audits, competitor analysis
- Proven copywriting for local service pages that rank and convert
- Advanced Elementor on WordPress: build and edit pages cleanly without breaking layouts or mobile views
- Working knowledge of Google Search Console
- Self-starter who takes ownership of results
Nice To Have:
- BrightLocal, Screaming Frog, Notion, Airtable
- Schema / JSON-LD
- Past work with home service or contractor businesses
- Experience optimizing for AI Overviews
HOW WE WORK
- Full-time, Monday to Friday. 9am–5pm EST preferred, but flexible on timezone as long as you can make the Friday sync. Includes a paid 1-hour lunch.
- You'll manage 10–14 clients. Each gets a set number of days per month based on size (2 days, 1 day, or a half day).
- Friday: 1-hour sync with me. First half is rankings, GSC trends, and anything concerning. Second half is what got done, blockers, and next week's priorities. The rest of Friday is catch-up.
- End-of-day changelog: what you completed, blockers, questions.
- WhatsApp for day-to-day communication. Async-first; I usually reply within a few hours on weekdays.
- You're judged on output, not online presence. Need to step away? Just let me know.
What We Value
One excellent page that ranks and drives calls beats three pages that do nothing. We want someone who takes pride in their work.
This isn't an outsource gig. We're looking for a long-term team member who wants a real career with us. As we grow, raises and promotions will follow. We have been established for four years now with no signs of slowing down and we want you to feel supported and valued, and to bring us any thoughts, good or bad, without hesitation.
How To Apply
1. Start your proposal with the word "[Thume]" so we know you read this.
2. Write your cover letter yourself. We use AI in the work, but here we want to hear you.
3. Share 2–3 local service pages you wrote or built that rank. Include the target keyword and city.
4. Answer this: You finish your monthly task list for a roofing client with half a day left. What do you do with that time?
Shortlisted candidates will complete a short paid test task.
Hourly: $14.00-$25.00 an hour depending on experience.
Job Types: Full-time, Part-time
Pay: $40,000.00 - $50,000.00 per month
Expected hours: 20.0 – 40.0 per week
Work Location: Remote